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DUREX - Love Capsule

Duty
Brand Activation, Design, Production Coordinati

Durex arrived in Brazil with the mission to inspire people to have great sex, improving the connection between partners and breaking taboos; because for Durex “great sex moves you”. 

GREAT RESULTS

+128% Brand Awareness

+166% Brand Consideration

#CAPSULADUREX More than 1,8K Mentions

 Best Brazilian Case 2014 For Brand Awareness In Social Medias

 

 

Starting with the idea of celebrating “the pleasure of giving pleasure”, Durex developed a film for tv, created a website and a social network to interact with their customers, inviting people to talk more about Durex and its message.

 

In order to reach those who weren’t paying attention yet, we created some buzz, developing the “Durex Love Capsule”- a place for couples to enjoy a great time with a wonderful view from the capsule, ten feet from the ground and with all the privacy needed to do whatever they wanted.

 

 

 

“Durex Love Capsule” was seen at “Big Brother Brazil” and thousands of people who watched the program wanted to know more about it, and we gave them a chance to experience it themselves.

 

 

 

A nationwide promotion was created for couples to be able to enjoy the brand experience of the capsule at one of the biggest street parties in the world, the Salvador’s Carnival at the “Camarote Salvador”, the most lusted in the city.

 

 

 

 

The main challenge was to change the conversation around sex and break taboos.

Durex’s entrance in Brazil, helped drive category growth and impacted image perception in a positive way helping drive the condom market in Brazil.

 

 

 

 “Working with 7-WE is a great pleasure, a very professional company and partner, which is in constant search for better solutions that guarantees an excellent delivery. I have great confidence in 7-WE and I always get positively surprised of each of their event or action. The great advantage of 7-WE is the entrepreneurial and ownership spirit of Ludmila Lacerda in each job that regardless of its size she is 100% focused, engaged and active in the job!! “

 

Eduardo Magalhães, Durex, Brand Manager @Reckitt Benckiser

 

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